Delwinde-Hermann Tapsoba University of Ouagadougou, Laval University   970 Rue Courchesne Sainte-Foy , Québec, QC G1V 3G3 Canada   Delwinde-hermann.tapsoba.1@ulaval.ca   http://www.apetudiante.info/spip.php?article261       Primary Research Focus: Modeling consumers'' decision   JEL Areas: C3 : Multiple or Simultaneous Equation Models: General D1 : Household Behavior: General