First Author:   Nawazish Mirza La Rochelle Business School - Excelia Group elahimn@excelia-group.com         Second Author: Amir Hasnaoui La Rochelle Business School - Excelia Group hasnaouia@excelia-group.com         Third Author: Birjees Rahat La Rochelle Business School - Excelia Group rahatb@excelia-group.com