First Author:   Issam Laguir Montpellier Business School and Montpellier Research in Management i.laguir@montpellier-bs.com         Second Author: Rebecca Stekelorum Université de Montpellier r.stekelorum@montpellier-bs.com         Third Author: Jamal Elbaz Ecole Supérieure de Technologie (EST) d'Agadir, Ibn Zohr University j.elbaz@uiz.ac.ma         Fourth Author: Lamia Laguir Université Paris Descartes, Sorbonne Paris Cité laure.laguir@docapost.fr