First Author:   Maxim Zagonov University of Toulouse, Toulouse Business School m.zagonov@tbs-education.fr   20 Boulevard Lascrosses Toulouse, 31068, France       Second Author: Angela Kate Pettinicchio Bocconi University angela.pettinicchio@unibocconi.it   Milan, 20136, Italy       Third Author: Galla Salganik-Shoshan Ben-Gurion University of the Negev salganik@som.bgu.ac.il   P.O.Box 653 Beer Sheva, 84105, Israel