First Author:   Issam Laguir Groupe Sup de Co Montpellier Business School, Montpellier Research in Management (MRM) i.laguir@supco-montpellier.fr         Second Author: Raffaele Staglianò Groupe Sup de Co Montpellier Business School, Montpellier Research in Management (MRM) r.stagliano@supco-montpellier.fr