First Author:   Jani Saastamoinen University of Eastern Finland jani.saastamoinen@uef.fi   University of Eastern Finland, Department of Business, P.O. Box 111 Joensuu, 80100, Finland   +358 50 442 3463(Phone) +358 50 442 3463(Fax) Second Author: Niko Suhonen University of Eastern Finland niko.suhonen@uef.fi