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| Rodolfo M. Nayga, Jr., Ximing Wu and Robert G. Brummett |
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| ''On the Use of Cheap Talk in New Product Valuation'' |
| ( 2007, Vol. 2 No.1 ) |
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| This study reports on the potential use of “cheap talk” in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited. |
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| Keywords: cheap talk |
JEL: B4 - Economic Methodology: General
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| Manuscript Received : May 07 2007 | | Manuscript Accepted : May 08 2007 |
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