Victoria Ateca - Amestoy UPV, University of the Basque Country   FAE II Lehendakari Aguirre, 83 Bilbao, 48015 Spain   victoriamaria.ateca@ehu.es   http://www.ehu.es/vickyateca           JEL Areas: Z1 : Cultural Economics; Economic Sociology; Economic Anthropology: General D0 : Microeconomics: General