Mark Ratchford Vanderbilt University (Owen Graduate School of Management)   Owen Graduate School of Management 401 21st Avenue South Nashville, TN 37204 USA   Mark.Ratchford@owen.vanderbilt.edu     Biographical Sketch: I'm currently Assistant Professor of Marketing in the Owen Graduate School of Business at Vanderbilt University. My research crosses several methodologies. Primarily I conduct experimental (behavioral) research grounded in economic theory, but I also have an interest in applying cooperative game theory to the study of alliaces, co-branding, etc. in the field of marketing.   Primary Research Focus: Experimental economics, cooperative game theory   JEL Areas: C7 : Game Theory and Bargaining Theory:General M3 : Marketing and Advertising: General