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| Timothy E Zimmer, Allison Snyder and Ian I Zimmer |
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| ''WNBA attendance and the Clark/Resse effect'' |
| ( 2025, Vol. 45 No.2 ) |
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| A surge of interest in the Women's National Basketball Association (WNBA) during the 2024 season has prompted media debate about the origins of the increased attention. This study employs a least squares approach on panel data to evaluate potential influences on game attendance while controlling for mitigating factors. The goal is to determine whether recent attendance growth is organic and the result of long-term efforts by players and league management or due to external factors such as the introduction of a popular rookie class, particularly Caitlin Clark and Angel Reese. Empirical results indicate that the surge is the result of a combination of these factors, with each contributing positively to varying degrees. |
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| Keywords: WNBA, Basketball, Attendance, Caitlin Clark, Angel Reese, Indian Fever, Chicago Sky |
JEL: L8 - Industry Studies: Services: General
M1 - Business Administration: General |
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| Manuscript Received : Aug 02 2024 | | Manuscript Accepted : Jun 30 2025 |
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