First Author:   Issam Laguir Montpellier Business School and Montpellier Research in Management i.laguir@montpellier-bs.com         Second Author: Matthijs Den besten Montpellier Business School and Montpellier Research in Management m.denbesten@Montpellier-BS.com         Third Author: Jamal Elbaz Ecole Supérieure de Technologie (EST) d'Agadir, Ibn Zohr University j.elbaz@uiz.ac.ma         Fourth Author: Rebecca Stekelorum Université de Montpellier, Montpellier Research in Management re.stekelorum@montpellier-bs.com