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First Author:
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| Jutta Roosen |
| Technische Universitaet Muenchen |
| jroosen@tum.de |
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| Marketing and Consumer Research, Alte Akademie 16 |
| Freising, 85350, Germany |
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| +49 8161 71 3318(Phone) |
| +49 8161 71 3318(Fax) |
| www.mcr.wi.tum.de |
Second Author:
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| Stephan Marette |
| UMR ECONOMIE PUBLIQUE INRA AGROPARISTECH |
| marette@agroparistech.fr |
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Third Author:
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| Sandrine Blanchemanche |
| Met@risk, INRA-AgroParisTech |
| Sandrine.Blanchemanche@agroparistech.fr |
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