First Author:   Raphael Thomadsen UCLA, Anderson School of Business raphael.thomadsen@anderson.ucla.edu   The Anderson School at UCLA, 110 Westwood Plaza, Suite B411 Los Angeles, 90095, USA   (310) 794-2100(Phone) (310) 794-2100(Fax) http://www-1.gsb.columbia.edu/faculty/rthomadsen/