Leonie Marks University of Missouri-Columbia   125D Mumford Hall Columbia, MO 65211 USA   Marksla@missouri.edu     Biographical Sketch: Associate Program Director of the Economics and Management of Agrobiotechnology Center (EMAC) at the University of Missouri-Columbia. My research focuses on consumer decision making in respect to genetically modified foods. Recent published work investigates public acceptance and media coverage of agbiotech. I am also Managing Editor of AgBioForum and teach in the area of consumer decision making.   Primary Research Focus: consumer decision making   JEL Areas: M3 : Marketing and Advertising: General M1 : Business Administration: General