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| Van Dat Tran |
| British University Vietnam Faculty of Bussiness Administration |
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| 36 Ton That Dam St |
| District 1 |
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| Ho Chi Minh, Hồ Chí Minh |
| Việt Nam |
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| dattv@buh.edu.vn |
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JEL Areas:
M3 : Marketing and Advertising: General
L1 : Market Structure, Firm Strategy, and Market Performance: General |
