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| Perla e. Rostro hernandez |
| Universidad La Salle Bajio |
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| Ave. Universidad 522 |
| Comunidad de San Juan Razos |
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| Salamanca, Guanajuato 36700 |
| Mexico |
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| prostro@lasallebajio.edu.mx |
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JEL Areas:
M : Business Administration and Business Economics; Marketing; Accounting
M1 : Business Administration: General |
