Trishita Bhattacharjee Indira Gandhi Institute of Development Research (IGIDR)   Gen A. K. Vaidya Marg Gen A. K. Vaidya Marg Goregaon (East) Mumbai, Maharashtra 400065 India   trishita@igidr.ac.in             JEL Areas: D4 : Market Structure and Pricing: General L2 : Firm Objectives, Organization, and Behavior: General